Denim through history


Importance of denim through history

Denim has changed from being a resistant material used to manufacture garments for hard work to be part of the pop culture nowadays, so today we will show you the way denim has evolved and it is important through history.

“Denim has suffered many changes, it began its life as a fabric used for workmen as it was a very resistant textile that could be worn for the hardest uses and it would still last long, but now we see it on a great variety of styles for different type of garments and everyone seems to like denim more and more each year”, said Salomon Juan Marcos Villarreal, president of Grupo Denim, a jeans manufacturer in Mexico.

It is almost impossible now to know a person that has never worn a couple of jeans, a denim jacket or a vest; nevertheless, back on the XIX century, denim was a material exclusively used on garments for workers, who were the first to enjoy this iconic textile.

But today, denim is one of the most wanted and used materials around the world, so popular that every day almost more than half of the total of world population is wearing a pair of jeans, but how did history of denim begin?

During the 1830 and 1840’s, many years before the famous Levi Strauss & Co.’s saw the light on 1873, the garments manufactured with denim took a great popularity, although garments made of this material were used for men only.

During World War II, many woman had to take the lead at their homes as the men were on the war, that made them need a garment that would allow them to make their work and it could be comfortable and last longer at the same type, so the denim jumpsuit was born. And by the time the war was over, denim called the attention of youth, with icons like Elvis Presley and Marlon Brando wearing this fabric.

At the 90’s,  different designers such as Tommy Hilfiger had their biggest moment thanks to the hip-hop influence on fashion.

“Nowadays, after more than 160 years jeans have turned into a symbol of youth, rebellion, coolness, fashion and many different icons, and today jeans are the most sold type of garment”, added Salomon Juan Marcos Villarreal about this topic.


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